Marketing Considerations....

Stakeholder Map:

In the initial stages of the, it was vital to understand which stakeholders were of the utmost importance to the success of the project. A stakeholder map allowed us to gain an understanding of the influence these individuals would have on the project and the connections that could be made, through a visual representation.

Two of our most important stakeholders had been established, the earth and the community. By identifying these stakeholders it presented us with the chance to put their considerations at the forefront of every task that we completed within the project. Through meeting the needs of our most important stakeholders enabled us to ensure that we not only stay aligned to our core values and time was not wasted pursuing the interest of less valuable individuals regarding the success of the project.

S.W.O.T Analysis:

Our S.W.O.T analysis allowed us to identify what factors should be considered when establishing our strategic goals and what Expedition 1 Acre wanted to achieve. It was important to make sure that we were staying on track and ensure that we did not deviate from the original purpose that we had initially established.

Our 7 P's Marketing Model:

7 P's Marketing Model - Bitner, M. J. and Booms, H. (1981). Marketing Strategies and Organization: Structure for Service Firms

Using these considerations the team were able to identify what strengths our proposal could offer within a strategic marketing plan. It adds value to such a plan because there are various potential sources of donors/funds/grants and we must know what the concept can provide not only to the Irvine community but the partnerships that are established within the project.